Video Production Cost Estimator
Get an instant cost estimate for your video project, then switch to the return tab to forecast what that spend earns back. Transparent flat-rate pricing, no hidden fees, and every number updates in real time.
Your Video Options
Your Estimate
Estimate based on our flat-rate packages. Exact quote may vary based on your specific requirements.
Your Campaign Numbers
Prefilled with $500 from your estimate on the cost tab. Type a different number to override it, or clear the field to go back to the estimate.
How many people will see the video across every placement.
Average revenue from one converted customer.
Forecast Return
You need 5 conversions at $100 to break even on $500 of production.
Reading the result
Above 100%: every dollar spent returned more than a dollar of profit on top of itself.
0%: break-even. Revenue covered production exactly.
Below 0%: a loss. Check conversion rate before blaming the creative, since a strong video pointed at a slow landing page still loses money.
This forecasts one campaign against one production cost. A video reused across three campaigns should carry a third of its cost in each, which usually turns a marginal number positive.
What Affects Video Production Cost?
Four variables move the number, and only one of them is length. Format decides the crew and the shoot day, quantity can unlock a discount, and extras like photos or a UGC rush change the price and the timeline. Everything else, scriptwriting, voiceover, editing, sound design, and online usage rights, is already in the price.
Video Type
UGC starts at $199, Amazon reviews at $150, commercials at $500, and long-form at $300. Each format has different production requirements and crew needs.
Duration
Longer videos require more filming time, editing, and voiceover work. Our pricing scales in 30-second increments for most video types.
Number of Videos
UGC takes 3% off the videos at 2, 5% at 4, and 10% at 10 or more. Commercial, Amazon, and long-form orders take 10% off once they reach $1,000.
Turnaround Speed
Standard delivery runs 7 to 30 days depending on video type. UGC can be rushed to 72 hours for $99 per video. Photos and custom casting add up to 10 days on studio work.
Average Video Production Costs by Type
How Envy Creative's flat-rate pricing compares to typical industry ranges.
| Video Type | Envy Creative | Industry Average |
|---|---|---|
| UGC / Vertical Ad | $199 - $600 | $500 - $3,000 |
| Amazon Product Review | $150 - $450 | $300 - $2,000 |
| Commercial / Explainer | $500 - $1,500 | $2,000 - $15,000 |
| Long-Form / App Demo | $300 - $900 | $1,500 - $10,000 |
Video Production Cost Per Minute
Envy Creative's video production cost runs $150 to $1,000 per finished minute, depending on the format. Every rate is a fixed price per video: scriptwriting, filming, editing, voiceover, sound design, and usage online and in paid ads are included.
| Video Type | Cost per finished minute | What that looks like |
|---|---|---|
| Long-Form / App Demo | $150 | 2 minutes for $300, 6 minutes for $900 |
| Amazon Product Review | $300 | 30 seconds for $150, 90 seconds for $450 |
| Commercial / Explainer | $1,000 | 30 seconds for $500, 90 seconds for $1,500 |
| UGC / Vertical Ad | $600 to $796 | 15 seconds for $199, 60 seconds for $600 |
Per-minute is a useful benchmark for comparing quotes, but it flatters long-form and penalizes short-form, because most of a production's cost sits in the work that happens before the camera rolls. Casting, scripting, setup, and a studio day cost roughly the same whether the finished cut runs 15 seconds or 6 minutes.
That is why a 6-minute app demo works out at $150 per minute while a 15-second UGC ad works out at $796 per minute, even though the ad costs a fraction of the demo in absolute terms. If you are comparing production companies, compare the total project cost for the deliverable you actually need, then use the per-minute figure as a sanity check rather than the other way round.
What Return Does That Cost Generate?
A production quote only means something next to what the video earns back. The return tab above takes the estimate this page just produced and runs it through the four numbers that decide whether a video pays for itself: how many people see it, how many of them click, how many of those buy, and what an order is worth. Views times click-through rate gives clicks, clicks times conversion rate gives customers, customers times average order value gives revenue, and revenue minus cost divided by cost gives ROI.
Two things routinely distort that calculation. The first is leaving media spend out, which measures the video in isolation and flatters it. Add your ad spend to the production cost field if the video is running paid, otherwise you are measuring creative efficiency rather than the return on the campaign. The second is measuring too early. Wait for a full purchase cycle plus your platform's attribution window, usually 7 to 30 days, because conversions that the video influenced but that completed later are exactly the ones that turn a marginal result positive.
Production is also a one-off cost against a repeatable asset. A video that runs in three campaigns should carry a third of its production cost in each, so the honest per-campaign ROI is usually better than a first-campaign reading suggests. That is the strongest argument for planning a batch of videos in one production run rather than one-off projects: the same creative investment gets amortized across more placements. If the schedule matters as much as the budget, the production timeline calculator works out the delivery date for the same scope.
Frequently Asked Questions
Envy Creative charges $150 to $1,000 per finished minute depending on format: $150 per minute for long-form and app demos, $300 per minute for Amazon product reviews, $600 to $796 per minute for UGC vertical ads, and $1,000 per minute for commercials and explainers. Every rate is a fixed price per video and includes scriptwriting, filming, editing, voiceover, sound design, and usage online and in paid ads.
Because most production cost sits before the camera rolls. Casting, scripting, setup, and studio time cost roughly the same whether the finished cut runs 15 seconds or 6 minutes, so a short deliverable spreads that fixed cost across fewer minutes. A 15-second UGC ad costs $199 in absolute terms but $796 per minute, while a 6-minute app demo costs $900 in absolute terms but only $150 per minute. Compare total project cost for the deliverable you need, and treat per-minute as a sanity check.
UGC and vertical video ads from Envy Creative start at $199 for a 15-second video. A 30-second video is $350 and a 60-second video is $600, the prices OrderUGC publishes. Ordering 2 or more takes 3% off the videos, 4 or more 5%, and 10 or more 10%, and monthly plans take 10% to 25% off.
All packages include scriptwriting, filming with an actor or creator, video editing, voiceover recording, sound design, and one round of revisions. There are no hidden fees: the price you see is the price you pay.
Standard delivery is 7 business days for UGC and vertical ads, counted from when your product arrives, 21 days for commercials and long-form videos, and 30 days for Amazon product videos. UGC can be rushed to 72 hours for $99 per video. Product photos and custom casting add up to 10 days.
UGC orders take a volume discount off the video price: 3% at 2 videos, 5% at 4, and 10% at 10 or more. Commercial, Amazon, and long-form orders take 10% off once the videos and extras reach $1,000. The estimator applies both, so the range shown already includes them.
Rush delivery is offered on UGC: 72 hours from when your product arrives, for $99 per video. Commercial, Amazon, and long-form videos are not offered on a rush timeline.
You can use it anywhere online, including social media, YouTube, your website, Amazon product pages, CTV, and paid ads. Broadcast TV, film, and radio need an extended license.
Video marketing ROI is net profit divided by production and media cost, expressed as a percentage. The return calculator on this page works it out from total video views, click-through rate, conversion rate, and average order value: views times CTR gives clicks, clicks times conversion rate gives customers, customers times average order value gives revenue, and revenue minus cost divided by cost gives ROI.
Any ROI above 0 percent means the campaign paid for itself. Above 100 percent means you earned more than a dollar of profit for every dollar spent. Most brands treat 100 to 300 percent as a healthy target for paid video, though the bar depends on margin: a high-margin digital product can sustain a far lower ROI than a physical product with thin margins.
Yes. Include production cost and media spend together, otherwise you are measuring ad efficiency rather than the return on the video itself. Production is a one-off cost that gets amortized across every campaign the video runs in, so a video reused across three campaigns carries a third of its production cost in each.
Wait for a full purchase cycle plus the attribution window your platform uses, typically 7 to 30 days. Measuring earlier undercounts conversions that were influenced by the video but completed later, which makes good creative look unprofitable and invites you to cut it too early.
Negative ROI usually comes from one of three places: the funnel below the video, weak targeting, or a mismatch between the video and the placement. Check conversion rate before blaming the creative, since a strong video pointed at a slow landing page still loses money. If click-through rate is healthy but conversion rate is not, the problem is downstream of the video.
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Envy Creative has produced 5,000+ videos for 2,000+ brands. Studio-quality results at transparent, flat-rate pricing.