12 tools, updated September 2026

Free Video Tools

12 free tools for planning, scripting, formatting, and testing video, built from the questions that come up on real productions. No signup, nothing uploaded, and the output is yours to keep.

Envy Creative has delivered over 5,000 videos since 2016, and the same questions arrive before almost every one of them: how long should this be, what will it cost, will the caption survive TikTok's interface, is this ad tired yet. Answering them early is most of the difference between a production that lands and one that gets recut twice.

So each tool below does one of those jobs. The calculators use benchmarks from live campaigns rather than generic industry averages, and the spec checkers track what the platforms actually publish. Nothing runs on a server: the safe zone checker reads your file locally in the browser, and the rest work from the numbers you type. Use them on your own projects, your clients' projects, or to sanity check a quote from someone else.

All free video tools

  • Write and script

    How long will my script take to read out loud?

    Paste your script and pick a delivery pace to see estimated spoken runtime, word count, and how far over or under your target you are.

    Script Timer
  • Plan and budget

    How long should my video be on each platform?

    Choose a platform and objective to get the duration band that holds retention, plus the hook window you need to land inside.

    Video Length Calculator
  • Plan and budget

    How much does a video cost to produce?

    Pick a video type, length, and deliverable count and the estimator returns a flat-rate range based on real Envy Creative project pricing, plus a return tab that forecasts revenue, ROI, and break-even from the same figure.

    Video Production Cost Estimator
  • Format and specs

    Will my video get cropped on TikTok, Reels, or Shorts?

    Load an image or video locally and the checker overlays each platform's crop and interface safe zone so you can see what gets covered before export.

    Aspect Ratio and Safe Zone Checker
  • Test and optimize

    How do I structure a video ad creative test?

    List your hooks, angles, formats, and calls to action and the builder produces a named test matrix with variant counts and a suggested rollout order.

    Creative Testing Matrix Builder
  • Format and specs

    What are Amazon's video requirements?

    Select a placement to see Amazon's current resolution, aspect ratio, file size, length, and content rules, with the common rejection reasons flagged.

    Amazon Product Video Requirements Checker
  • Test and optimize

    Is my video ad suffering from creative fatigue?

    Enter current versus baseline CTR and CPA plus frequency and creative age to get a fatigue risk score and a refresh recommendation.

    Ad Fatigue Risk Checker
  • Format and specs

    What video format should I export for each platform?

    The guide lists resolution, aspect ratio, frame rate, codec, and file size limits per platform so exports match spec the first time.

    Video Format Guide
  • Write and script

    How do I write a video ad script?

    Give the generator your product, audience, and platform and it returns a structured hook, problem, proof, and call-to-action script sized for that placement.

    Video Ad Script Generator
  • Plan and budget

    What should a video production brief include?

    Answer a short set of prompts about audience, objective, deliverables, and tone, and the generator assembles a complete brief you can send to any production team.

    Video Production Brief Generator
  • Plan and budget

    How long does video production take?

    Enter what you are making plus either a start date or a required live date, and the calculator returns a phase-by-phase schedule, the delivery date, and the last day you can start without missing your launch.

    Video Production Timeline Calculator
  • Plan and budget

    How should I split my video content between safe and experimental?

    Enter how many videos you can produce a month and over how long, and the planner returns a 70/20/10 split in whole videos, the formats that belong in each bucket for your channel, and the month each one lands in.

    Video Content Mix Planner

Using the tools together on one project

Before you commit budget

Size the job, prove it pays back, and write the brief that gets you comparable quotes.

Video Production Cost Estimator,Video Production Timeline Calculator,Video Length Calculator,Video Production Brief Generator

While you're making it

Draft the words, check they fit the runtime, and export to a spec the platform will accept.

Video Ad Script Generator,Script Timer,Aspect Ratio and Safe Zone Checker,Video Format Guide,Amazon Product Video Requirements Checker

Once it's running

Structure the test batch, then catch fatigue before it quietly eats the budget.

Creative Testing Matrix Builder,Ad Fatigue Risk Checker

Free video tools FAQ

Need the video made, not just planned?

The tools scope the work. We produce it: studio-quality UGC, Amazon listing video, commercials, explainers, and long-form content on flat-rate pricing with no hourly surprises.