Google Search Console Now Groups Video Performance by Country

You can now select several countries at once in the Google Search Console Performance report and see their combined clicks, impressions, and average position, instead of checking one market at a time or exporting everything into a spreadsheet. Google rolled the change out on October 6, 2026, and it covers devices too, so a video team can group its core markets in one view. For brands whose videos rank in more than one country, this turns a slow reporting chore into a five minute check that shapes the next shoot.

That matters because video search data is easy to misread when it is sliced too thin. A product video might look weak in one small market and strong in the two markets next to it, and a single country view hides that pattern. Group the markets you sell into, and the same video tells a clear story about where demand is real and where your next version should aim.

What changed in the Performance report filters?

Before this update, the country filter handled one country at a time, and the Compare view handled two side by side. Anything broader meant exporting the data and grouping it yourself, which most small teams never got around to. Now you can pick multiple countries or multiple devices and see the combined numbers right inside the report, while Compare still works for a head to head look at two items. One limit remains, you still cannot filter by more than one search appearance at once.

To use it, open the Performance report, set the search type to Video, add the country filter, and tick every market in your group. Then read the queries and pages tabs underneath the chart. The queries show the words buyers in those markets actually typed, and the pages show which of your videos earned the impressions. That pairing, query plus page, grouped by the markets you serve, is the most useful view most video marketers have never had.

How do you use country filters to plan video content?

Start by building market groups that match how you sell, not how the map looks. A brand selling across North America might group the United States and Canada. A brand shipping across Europe might group its 3 or 4 strongest shipping countries and keep the rest in a second group. Then compare each group on the same 28 day window, every month, so the numbers stay honest and seasonal swings do not fool you.

• Group by sales region, so the report matches the markets your ads and listings actually target.
• Read the top queries per group, because a feature that buyers search for in one region may barely register in another.
• Check devices alongside countries, since a market that watches mostly on phones needs vertical cuts and captions first.
• Save the losing pages too, because a video with high impressions and a weak click rate in one region needs a new title or thumbnail, not a reshoot.
• Write down what you changed and when, so next month you can tell whether the change or the season moved the numbers.

The payoff is creative direction, not just reporting. If grouped data shows buyers in one region searching for setup and sizing questions while another region searches for price and comparisons, you do not need more videos in general, you need two different videos. At Envy Creative, that kind of split is exactly what a shoot plan is built around, one production day planned to capture both the how it works cut and the why it is worth it cut, in vertical and horizontal versions.

What should video marketers check first?

Check your money pages first, the videos embedded on product pages, service pages, and Amazon listings, filtered to your main market group. Look for three signals. First, impressions rising while clicks stay flat, which points at titles and thumbnails. Second, one query pulling most of the clicks, which points at a dedicated video worth making for that question. Third, a country inside your group quietly outperforming the rest, which points at budget, a localized cut, or captions in that market's language being worth more than another generic video.

Keep the math grounded in what video actually returns. Envy Creative has delivered more than 5,000 videos for more than 2,000 brands, with a 38 percent return client rate, and the clients who come back are the ones who treat each video as a measurable asset rather than a one off post. A grouped country report gives a small team the same discipline without a data analyst, because the combined view removes the spreadsheet step that used to kill the habit.

How much does a product video cost if the data says to make more?

When a market group proves demand, the next question is cost, and flat rate pricing makes that easy to plan. Envy Creative charges from $150 for Amazon product videos, from $199 for studio quality UGC and vertical ads, and from $500 for commercial explainer videos, with an overall range of $150 to $5,000 or more depending on scope and no hidden fees. Turnaround runs 7 to 30 days depending on the video type, and every video is filmed with real actors, never generated, which matters as buyers learn to spot synthetic footage.

So run the new view this week. Group your real markets, read the queries your buyers typed, and let the strongest group tell you what to film next. One focused video aimed at a proven regional demand will beat five generic videos aimed at everyone, and the data to prove it is now sitting inside a report you already have. If you want a team to turn those findings into finished videos, talk to Envy Creative about scripting, filming, and editing your next round.

Frequently asked questions

Can I still compare two countries side by side?

Yes. The Compare view still handles two countries or two devices head to head. The new multi select filter is for combined totals across a whole market group, which is a different question.

Does the multi country filter work for video results?

Yes. Set the search type to Video in the Performance report, then apply your country group, and the queries and pages shown are the ones driving your video appearances in those markets.

How often should I review grouped country data?

Once a month on the same date range length is enough for most brands. Review it more often only when you launch into a new market or ship a major new video.