Understanding the Power of Video Marketing
As a seasoned Creative Director at Envy Creative, I’ve seen firsthand how impactful video marketing can be for an array of businesses. Trust me when I say this – a carefully crafted video brings stories to life in ways that no other media can. It has the potential to sway customer behavior, boost your online presence, and greatly increase conversions. Businesses are noticing – HubSpot reports that 81% of businesses now use video as a marketing tool, up from 63% in 2017.
Video Marketing Customer Experience: The Why and The How
Video isn’t just about the aesthetics; it needs thoughtful technique, an understanding of your customer’s journey, but most importantly, it needs to significantly enhance the customer experience. Having been a part of the video marketing ecology for over a decade, I’m going to unveil some of my top strategies that can engineer an amplified video marketing customer experience.
1. Virtual Reality and 360-degree Videos
I’ll share with you one of my most thrilling projects. We were tasked with introducing a premium real estate property, and we wanted the potential buyers to breathe in the environment, imagine their prospective life, and, simply put, experience the space without being physically there. So, we used Virtual reality and immersive 360-degree videos. The impact was incredible! The possibilities are endless with this technology. It allows your customers to engage with your product or service on a remarkable level.
2. Personalized Videos
One thing I’ve learned from my years at Envy Creative is the immense value of personalization. A recent trend we’re seeing in video marketing is creating customized videos specifically tailored to the interests and preferences of individual viewers. Personalized videos increase relevance and build deeper connections.
3. Meet Your Customer Live
I recall working up anticipation for a new product launch by a tech start-up. We held a live video session where the CEO demonstrated the product, answered questions, and chatted with the viewers. These live interactions create a sense of authenticity and transparency, leaving a lasting impression on customers and aligning your business more closely with their needs.
4. Leverage video SEO
Here’s a pro tip- YouTube is not just a video sharing platform, it’s the world’s second-largest search engine. Your videos must be easily discoverable. The right SEO strategy will drive traffic, expand your reach, and boost your marketing ROI. Always make sure your videos are titled, tagged, and described in tune with your SEO plan.
Transforming Businesses with Video Marketing
I love sharing these nuggets of knowledge because I can literally see how these strategies transform businesses. Video continues to evolve and it’s essential to keep pace with these developments to stay ahead of the game.
Your video marketing strategy, if powered with a cutting-edge approach, will yield results beyond plain sight.
If you need help with just that, why wait? We at Envy Creative provide custom video content services for businesses across the spectrum. Our expert team guides you at every step from idea inception to execution and marketing. We have the toolbox, the expertise, and the passion to create videos that leave a lasting impact. Allow us to create spectacular, heart-tugging, and result-yielding stories for your brand.
Harness the Power of Video Today
From the instances I’ve shared, it’s clear that video marketing is a game-changer. But remember, your video marketing strategy will only be as good as your narrative and your ability to connect with viewers. Get it right, and you will create an engaging, memorable customer experience.
Start exploring or amplifying your video marketing endeavors and watch the magic unfold. Reach out to us now for your custom video content services. I guarantee – you will fall in love with our work.
