Why Product Videos are a Game Changer in e-Commerce
Hello there! As a seasoned creative director at a video production agency, I’ve seen first-hand how videos can immensely transform online businesses. I’d love to share insights with savvy decision-makers seeking to up their game with well-crafted videos. Let’s dive right in!
First up, statistics show that people are likely to purchase a product after watching a video about it. According to a 2020 study by Animoto, 96% of consumers found videos helpful when making purchasing decisions online. Essentially, eCommerce product videos have become instrumental in increasing conversion rates. With that said, let’s unveil the power of video in driving e-Commerce conversion.
1. Blendtec: The ‘Will it Blend’ Series
Our first example is from Blendtec, a high-end blender manufacturer. Now, you might think, “It’s just a blender; how exciting can it get?” Here’s where Blendtec scored some serious points.
Blendtec released a series of creatively done product videos named “Will it Blend?” The videos feature their CEO, blending everything from iPhones to marbles, showcasing the sheer power and durability of their blenders. Their goal? To prove that if their blender can seamlessly crush unexpected items, your vegetables stand no chance! Now that’s how you make a blender exciting.
What we learned from Blendtec is that don’t just show your product; instead, tell a compelling story about it. From my experience, a creative narrative can significantly improve your viewer’s interest and increase conversion rates.
2. Dollar Shave Club: Breaking the Monotony
Dollar Shave Club, a subscription-based razor brand, broke all stereotypes with their product video. The hilarious, bizarre video promptly went viral, adding 12,000 customers in just two days! It was not just a video; it was pure entertainment.
Through this campaign, Dollar Shave Club elucidated that product videos don’t always have to be dull and fixated on features or specifications. They strayed away from the crowded old-school razor ads and brought in humor. Their refreshing approach is a reminder that humor can be a powerful tool in capturing viewer attention and engaging them enough to make a purchase.
3. Zappos: The Teleporting Fashionista
A vital player in the shoe market, Zappos, brings the third example. They crafted the ‘Teleporting Fashionista’ series with the narrator teleporting to different locations to explain product features in a unique, engaging manner. Instead of a mundane product showcase, they created an experience, setting the tone for a successful video marketing campaign.
Zappos’s strategy reflects that immersing your audience into an experience can have a profound influence on their purchase decisions. When viewers can see your product in action and envision themselves using it, making that purchase just becomes easier.
The Takeaway: Unleashing Conversion Power with Video Marketing
By studying these examples, it’s clear that creative and thoughtfully-crafted eCommerce product videos can significantly boost your conversion rates. The bottom line is – don’t just sell a product, sell an experience.
Remember what Blendtec did? They narrated an engaging story with their products. Dollar Shave Club? They leveraged the power of humor to break the monotony, and Zappos immersed their users into a unique experience and demonstrated their products in action.
Time to Create Your Conversion Powerhouse
Every brand has a story to tell, and video is an excellent medium to narrate that. From my vast experience, I assure you, well-planned and well-executed videos can escalate your e-commerce business to unprecedented heights.
Ready to unleash conversion power through stellar video content? We at ThinkEnvy are all set to create engaging, compelling, and revenue-increasing video content tailored exclusively for your e-commerce business. Visit us at https://www.thinkenvy.com, and let’s create powerful product videos for your online store today.
