Unleash Inner Greatness: Blending the Power of Poetry and Video
As a seasoned creative director, I’ve learned that inspiration can be sourced from almost anywhere, even poetry and literature. The beautiful language, nuances, and life lessons contained within poetry serve as great building blocks for crafting compelling video marketing narratives. So if you’re a decision-maker hunting for ways to penetrate clutter and achieve standout video marketing, you’re at the right place.
Here, I’ll share three powerful poems and how they’ve inspired influential video marketing strategies that can be utilised in your next campaign to deliver results.
1. “The Road Not Taken” by Robert Frost – Hero’s Journey
As a teenager, one of the first poems I fell in love with was Robert Frost’s “The Road Not Taken.” The line that stuck with me is, “Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” In many ways, Frost perfectly depicts the hero’s journey – a story of courage, change, and growth.
In video marketing, the hero’s journey narrative is pervasive and influential. It is about portraying the brand or a particular product or service as a hero that overcomes challenges to achieve an objective, thus, inspiring viewers to join the journey.
Remember, your customers want to be part of a journey – a story of conquering challenges and achieving greatness. Every decision-maker should harness this strategy.
2. “Still I Rise” by Maya Angelou – Resilience & Triumph
Maya Angelou’s poem, “Still I Rise,” has inspired me throughout my career, particularly with its message of resilience and triumph. Video marketing campaigns that embody this essence build a strong connection with viewers.
Imagine creating a video that illustrates your brand’s resilience through hardships, commercial headwinds, or societal changes. Such narratives resonate deeply, driving emotional connections with your audience.
In past projects, we have used this approach to stimulate small brands, showcasing their fight against market titans. The resulting videos were not just campaigns; they were inspiring narratives that compelled the audience to support the brand.
3. “If—” by Rudyard Kipling – Achievement & Integrity
Rudyard Kipling’s “If—” is a poem about achievement, integrity, and unwavering confidence. These values powerfully blend into a message that can be mirrored in your brand’s video campaign.
This poem fuels a video marketing strategy achieving meaningful aims whilst maintaining integrity. Many consumers seek brands with clear purpose and integrity. By mirroring these elements in your videos, you not only market your products and services but also amplify your brand values.
We had a client in the renewable energy sector, and we built a campaign that communicated their dedication to sustainability. The video mirrored the message of “If—”, and viewers came away with a sense of the brand’s determination, resilience, and staunch commitment to a noble cause. The campaign was a substantial success, creating significant traction for the brand.
Over to You…
Integrating the power of poetry with video marketing strategies can provide compelling and inspiring narratives for your brand. As a decision-maker, leaning into the world of poetry might be the road ‘less traveled by’. Still, I assure you it will make ‘all the difference.’
Remember, you’re not just creating a video. You’re crafting an immersive, engaging, and inspiring story for your audience- and there’s no better place to start than by sourcing inspiration from the profound world of poetry.
If you need a creative nudge or help crafting that perfect video campaign, we’re here to help. Our team at ThinkEnvy is teeming with ideas to give your brand videos a poetic touch, ensuring a more profound relationship with your consumers. Let’s take this beautiful journey together, shall we?
Cheers to unleashing your brand’s inner greatness!
