As a seasoned creative director, it always excites me when small businesses want to explore video marketing – it’s like they’ve stumbled upon the ‘secret sauce’ for digital success. However, the prospect is often daunting: they don’t quite know where to start or how to do it effectively. Especially when the e-commerce holiday season is upon us, with Cyber Monday leading the pack, it’s crucial to crack the code for successful video marketing campaigns.
Why Video Marketing?
Now, even before we dive into strategies, it’s important to grasp why video is a powerful medium. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text format. So, by harnessing the power of video, you can make your brand narrative truly memorable, increase brand awareness, and drive sales.
Strategy 1: Create a Must-Watch Product Demo
First on my list is to convince your prospective customers visually. Show, don’t just tell. Back in my early days in video production, we worked on a project for a local bespoke shoe brand. Instead of a traditional sales pitch, we created short video clips showing the meticulous craftsmanship that went into each pair. The response was phenomenal, with a significant increase in sales following the campaign.
How to do it?
Determine your unique selling point and bring it to life using video. Whether it’s quality, durability, ease of use or innovative design, create videos that genuinely engage and educate your audience about your products or services.
Strategy 2: Send Personalized Video Emails
Our second strategy hinges on making your audience feel special. I had once read about a study that found including the term ‘video’ in an email subject line increased open rates by 19%. Intrigued, we tested this approach with a local bakery, sending their customers personalized video emails showcasing behind-the-scenes of creating their favourite pastries. The result? A whopping 300% increase in click rates, and they almost sold out on Cyber Monday!
How to do it?
Integrate video into your email marketing strategy. Craft personalized videos with engaging content, like a sneak peek into how your products are made or a festive wish from the team. This can foster a deeper connection with your customers, ultimately increasing conversion rates and sales.
Strategy 3: Utilize Social Media Live Videos
The third strategy is about harnessing the power of Live videos on social media platforms. Remember the time when Facebook Live was just introduced? We decided to take a leap of faith for a client, a local hardware store, choosing Facebook Live to run a quick DIY session. It had people tuning in real-time, asking questions, and sharing the video. The store saw an immediate boost in their Cyber Monday sales.
How to do it?
Consider live streaming events, behind-the-scenes tours, product releases, or Q&A sessions. You can showcase your products, communicate directly with prospects, and create a buzz, all in real time.
In Conclusion
Video marketing can be a game-changer for your small business, especially during crucial e-commerce holidays like Cyber Monday. But remember, the ultimate key is to understand your audience and create videos that resonate with them.
If you are looking for professional help, we at Think Envy are always ready to assist you. We are experts in crafting high-quality custom video content, tailored to your brand and audience. Visit us at thinkenvy.com to learn more about our services.
Let’s make Cyber Monday a reel success for your business!
