Seeing is Believing: The Impact of Video Marketing
As a creative director at Envy Creative, I’ve had the privilege of working with multiple brands, helping them tell their stories and connect with their audiences through the power of video. The magnitude of change I have witnessed, from the engagement level to customer conversion rates, is absolutely astounding. This has led me to believe in the unmistakable power of video marketing. And today, I want to share with you 5 undeniable reasons why your brand should start using video marketing too.
Video Engagement is Unmatchable
What’s the first thing you do when you open your social media account? If you are like most people, you’re probably drawn to videos. They are just incredibly engaging! From cute puppy videos to exciting product unboxings, videos dominate our online space. And there’s science to back it up as well. A study by Insivia found that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. As a business, that’s a massive opportunity to leave a lasting impression.
I have seen firsthand how this subtle shift to video can transform a company’s online presence. By simply replacing long, text-heavy blogs with engaging and concise videos, our clients experienced a dramatic increase in audience engagement and website traffic.
Reimagine Your Brand through Video
I find video to be an excellent platform to truly express a brand’s personality and values. At Envy Creative, our comprehensive custom video content services have facilitated businesses in shaping and sharing their unique brand narratives. Video is dynamic, allowing your brand to be showcased in different lights and from numerous angles. It’s like having a canvas that’s come to life!
Video Drives High ROI
Let’s talk numbers now. Despite the initial investment in high-quality video production, the ROI is outstanding. Wyzowl revealed that 89% of video marketers reported video to give them a good return on their investment.
What’s even more exciting is how video can propel your SEO strategy. Websites with video content are 53 times more likely to appear on the first page of Google search results. In a world where visibility is key, video has opened doors to new avenues of digital marketing dominance.
Impact of Video on eCommerce
In the realm of eCommerce, video has proven itself to be a real game-changer. Product videos can increase product purchases by a staggering 144%, according to Neil Patel. I remember one of our clients, an eCommerce brand, seeing their sales skyrocket after incorporating product video demonstrations on their site. The proof is in the pudding, as they say!
Video Increases Trust
In today’s digital age where consumers are more skeptical, building trust is crucial. And, there’s nothing like video to humanize your brand, to show the faces behind the business, and to make it more relatable and authentic. Video testimonials are a perfect example. Real customers, sharing their genuine experiences, create a powerful authenticity that builds trust rapidly.
Mobile Users Love Video
Did you know? Mobile video consumption rises by 100% every year. As we increasingly consume content on the go, video perfectly meets our need for quick and entertaining information. Forward-thinking brands that want to connect with their mobile audience are investing in mobile-friendly video content.
The Future is Video
These compelling reasons are just the tip of the video marketing iceberg. With advances in technology like VR and AR, video marketing is only set to evolve and expand.
As storytellers and marketing experts at Envy Creative, we have witnessed the power of video in creating unforgettable brand stories and driving customer engagement. And we believe, without a doubt, that video isn’t just a passing trend – it’s the future of marketing. So, why not secure your place in that future by adopting video marketing today? Check out our custom video content services and let’s start telling your brand’s story.
