Introduction
Hi there, I’m Sam — creative director at a leading video production agency. With over 15 years of experience in the industry, I’ve watched the world of marketing transform drastically. A key driver of this transformation? Videos.
Not convinced? Consider this: HubSpot predicts that 80% of all traffic will consist of video by 2021. And with online video already making up more than 80% of all consumer internet traffic (Cisco), it’s clear video is no longer optional for brands, it’s essential.
Why Video Marketing?
I’m guessing you’re here because you’re well aware that a high-quality video marketing strategy is imperative. Before we delve into how to utilize it for SEO, let’s explore why video is such a marketing powerhouse.
As humans, we’re just naturally drawn to visuals. Videos not only grab attention but also keep it. They can explain complex ideas and processes in a digestible format and, let’s face it, they’re often more fun than reading a heap of text.
The Video-SEO Connection
So, you see the value in video. But what about SEO? How does adding video content to your website impact your site’s visibility on Google?
As a creative person, SEO might not be in my job title, but with the growth of digital marketing, it’s certainly become part of my role. Each video we produce is a valuable asset in boosting our clients’ SEO ranking. Let me tell you how.
Increased Dwell Time
Google loves seeing visitors spend time on your site; it signifies that you have quality content. A compelling video can increase dwell times, signaling to Google to push your site higher up in search results.
Encourages Backlinks
Well-crafted video content is more likely to generate backlinks from other sites, a crucial factor that Google considers when ranking your site.
Maximizes Engagement
Videos foster more shares than text and images combined, boosting reach, interaction, and SEO.
Strategies to Leverage Video for SEO
Now that I’ve hopefully convinced you of the power of video SEO, let’s talk strategy!
Optimize Video Titles and Descriptions
Just like your web pages, make sure your video titles and descriptions are SEO-optimized with relevant keywords to improve your chances of ranking higher on search engine results pages.
Host Videos on Your Domain
To keep the SEO juice, host videos on your domain before sharing them on platforms like YouTube. This ensures that all the traffic and backlinks head to your site first.
Create Eye-catching Thumbnails
Your video’s thumbnail can significantly impact your video content’s play rate. A captivating thumbnail can increase engagement, driving improved SEO results.
Embed Videos Strategically
Think about where videos will have the most impact on your site and where they make sense. Product pages, blog posts, or an “About us” page can all be great places for a video.
Concluding Thoughts
Understanding the impact of video content on SEO can be a game-changer for your business. When done right, videos can take your brand visibility, customer engagement, and ultimately, your SEO ranking to a new level.
Being in the creative industry for so long, I’ve seen firsthand how businesses flourish when they embrace video content for marketing. As exciting as DIY can be, professional video content often provides better SEO results. After all, there’s more to great video than an iPhone and a willing intern.
Ready to make your SEO strategy work smarter, not harder, with high-quality video content? Hit us up at ThinkEnvy.com for some of the best production services around. Let’s create some magic together!
