Welcome to the Video Marketing Revolution
Back in my early days as a creative director, I spent hours perfecting the lighting for print ads. These days, I spend just as much time thinking about lighting – but it’s all for videos. The shift in marketing to the digital sphere has been huge. Businesses that want to grow cannot afford to ignore this.
Why Video Marketing?
While an eye-catching print ad can communicate a concept succinctly, nothing can tell a story quite like a video. I can vouch for this from personal experience – the most successful campaigns I’ve been a part of at Envy Creative have always been video-based. This isn’t surprising given the potency of video marketing.
Today, video content represents more than 80% of global internet traffic. What’s more, viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in a text.
Master Your Growth: How Video Marketing Can Help
Here at Envy Creative, I’ve seen clients’ businesses explode and expand beyond their wildest expectations. I’ve noticed a pattern in their success which I’ve distilled into four crucial steps.
1. Clearly Understand What Makes You Unique
The first step seems straightforward but is often neglected. Understanding what sets you apart helps in honing your marketing message.
Back in 2015, we were approached by a small fitness start-up. They had a killer product but were struggling to stand out in a saturated market. After a deep dive into what made them unique, we created a video campaign focusing on their one-of-a-kind algorithm that recommended workouts based on the user’s goals and fitness level.
The result? An authentic video that communicated their unique selling point successfully.
2. Know Your Target Audience
Videos, like any form of communication, must be tailored not to ‘everyone’, but your specific target audience. Ways to connect vary – humor, case studies, testimonials – the list goes on. What’s vital is crafting a compelling story that resonates with your audience and addresses their needs.
3. Create High-Quality, Engaging Video Content
Once your unique selling point and target audience are clear, it’s time to create a high-quality, engaging video. At Envy Creative, we ensure every second counts, from the opening scene to the closing call-to-action.
The Devil is in the Details: Why Quality Matters
Quality is a non-negotiable in video marketing. With audience attention spans shorter than ever, a video lacking in quality will not only fail to engage but might also harm your brand image.
I remember a client, a reputable law firm, who came to us with a poorly shot testimonial video that had potential to damage their professional image. We instantly realized the necessity for high-quality footage that matched the reputation they had worked hard to build.
4. Distribute Strategically Across Varied Channels
Equally important as creating the video, is its distribution. Posting your video across a variety of platforms (from your website and YouTube, to Facebook and LinkedIn) increases visibility. Always remember to optimize for SEO, paying careful attention to descriptions, tags and closed captions.
The Envy Creative Difference
At Envy Creative, we don’t just put together videos. We create marketing campaigns that engage your audience and truly showcase your brand. High-quality, custom video content coming right from experienced creative professionals – that’s the Envy Creative difference.
And the proof is in our growth. Over the years, we’ve grown right along with our clients, crafting our techniques, and honing our skills.
Your Turn
They say a journey of a thousand miles begins with a single step. In this case, the first step is recognizing the potential that high-quality video marketing has to positively transform your business.
Are you ready to take your business growth to the next level? We’re here, ready to help you harness the power of video marketing. Visit our website for more information.
Remember…
Marketing isn’t just about selling a product – it’s about telling a story. Let us help you tell your story through video, and together, we can help your business explode.
