Embracing the New Normal: Video Marketing Habits in the COVID Era
As a seasoned creative director at Envy Creative, a video production agency, I’ve witnessed firsthand the impact of the COVID-19 pandemic on local businesses in Simi Valley. The past few years have been a rollercoaster ride, with many businesses struggling to adapt to the new normal. However, one thing is clear: video marketing has become an essential tool for businesses to stay afloat and thrive in this new landscape.
From In-Person to Virtual: The Shift in Consumer Behavior
Before the pandemic, in-person interactions were the norm. Consumers would visit stores, attend events, and engage with businesses face-to-face. However, with the rise of social distancing measures and lockdowns, consumers were forced to adapt to a new way of interacting with businesses. This is where video marketing came in – and it’s been a game-changer.
At Envy Creative, we’ve seen a significant increase in demand for video content that showcases products, services, and company culture. Businesses are now using video to connect with their audience, build trust, and establish their brand identity. For example, we worked with a local Simi Valley business to create a series of explainer videos that highlighted their products and services. The result? A significant increase in website traffic and sales.
Personalization is Key
One of the most effective video marketing habits in the COVID era is personalization. With consumers spending more time online, businesses need to create content that resonates with their audience on a personal level. This means creating videos that speak to their interests, concerns, and pain points.
At Envy Creative, we use a variety of techniques to personalize our video content, including animation, live-action footage, and storytelling. For example, we created a video for a local Simi Valley business that used animation to explain a complex product in a simple and engaging way. The result? A significant increase in engagement and conversions.
Authenticity is Essential
Authenticity is another key video marketing habit in the COVID era. With consumers becoming increasingly skeptical of businesses, it’s essential to create content that is genuine, transparent, and authentic.
At Envy Creative, we believe in creating video content that showcases the human side of a business. This means featuring real people, telling real stories, and highlighting the values and mission of the company. For example, we created a video for a local Simi Valley business that featured the company’s founder sharing their story and vision. The result? A significant increase in brand loyalty and advocacy.
Measuring Success
With the rise of video marketing, it’s essential to measure the success of your campaigns. This means tracking metrics such as engagement, conversions, and return on investment (ROI).
At Envy Creative, we use a variety of tools to measure the success of our video marketing campaigns, including Google Analytics, social media insights, and customer feedback. For example, we worked with a local Simi Valley business to create a video campaign that resulted in a 25% increase in website traffic and a 15% increase in sales.
Staying Ahead of the Curve
The COVID-19 pandemic has accelerated the adoption of video marketing, and it’s essential to stay ahead of the curve. This means keeping up-to-date with the latest trends, technologies, and best practices.
At Envy Creative, we’re committed to staying ahead of the curve. We attend industry events, participate in online forums, and invest in ongoing education and training. For example, we recently attended a conference on virtual reality (VR) and augmented reality (AR) and are now exploring ways to incorporate these technologies into our video marketing campaigns.
Repurposing and Reusing Content
One of the most effective video marketing habits in the COVID era is repurposing and reusing content. With the rise of social media, businesses need to create content that can be shared across multiple platforms.
At Envy Creative, we believe in creating video content that can be repurposed and reused across multiple channels. For example, we created a video for a local Simi Valley business that was shared on social media, embedded on their website, and used in email marketing campaigns. The result? A significant increase in engagement and conversions.
Creating a Content Calendar
Creating a content calendar is essential for any video marketing campaign. This means planning and scheduling content in advance to ensure consistency and efficiency.
At Envy Creative, we work with our clients to create a content calendar that aligns with their business goals and objectives. For example, we worked with a local Simi Valley business to create a content calendar that included a mix of promotional, educational, and entertaining content. The result? A significant increase in engagement and conversions.
Collaborating with Influencers
Collaborating with influencers is another effective video marketing habit in the COVID era. With the rise of social media, influencers have become a powerful force in shaping consumer behavior.
At Envy Creative, we believe in collaborating with influencers who align with our clients’ values and target audience. For example, we worked with a local Simi Valley business to create a video campaign that featured a social media influencer who had a large following in their target market. The result? A significant increase in brand awareness and reach.
Optimizing for Mobile
With the majority of consumers accessing video content on their mobile devices, it’s essential to optimize for mobile. This means creating video content that is short, engaging, and easy to consume on a small screen.
At Envy Creative, we believe in creating video content that is optimized for mobile. For example, we created a video for a local Simi Valley business that was designed specifically for Instagram Stories. The result? A significant increase in engagement and conversions.
Conclusion
The COVID-19 pandemic has accelerated the adoption of video marketing, and it’s essential for local Simi Valley businesses to stay ahead of the curve. By embracing the new normal, personalizing content, being authentic, measuring success, staying ahead of the curve, repurposing and reusing content, creating a content calendar, collaborating with influencers, and optimizing for mobile, businesses can create effective video marketing campaigns that drive results.
At Envy Creative, we’re committed to helping local Simi Valley businesses succeed in the COVID era. Whether you’re looking to create custom video content, develop a video marketing strategy, or simply need advice on how to get started, we’re here to help. Contact us today to learn more about our video marketing services.
