The Landmines of Video and Influencer Marketing
You know, as a seasoned creative director at Envy Creative, I’ve seen all manner of marketing blunders over the years, and trust me, they’re not moments any brand savors. It seems like the realm of video marketing and influencer marketing tends to be a playground for some particularly disastrous ones. And the tragedy? These blunders sabotage your SEO success, which is a crucial part of getting your brand the visibility it requires online.
Six Video and Influencer Marketing Fumbles
After years of working through video production campaigns and influencer collaborations, I’ve compiled some of the major blunders you should avoid at all costs if you don’t want to sabotage your SEO success. So, grab a cup of coffee, sit tight, and let’s navigate this adventure together!
Lack of Keyword Research in Video Metadata
Diving straight into the pool without checking if the water is right – that’s what it’s like to overlook keyword research in your video descriptions. It’s like making a blockbuster movie and forgetting to showcase it. Keyword-optimized descriptions help search engines understand your content and, consequently, boost your visibility. Remember, your keyword should inform your content, not the other way around.
Ignoring Video Sitemaps
Adding a video sitemap on your website is like leaving clear instructions for a visitor – in this case, the search engine. It becomes easier for it to crawl and index your video content, thus enhancing your SEO. Neglecting this is like leaving a guest at the mercy of a maze.
Negligible Video Thumbnails
Video thumbnails are like billboards. In a sea of digital content, a compelling thumbnail can increase your click-through rates, driving more traffic to your site. Just like when I chose a movie to watch with my kids last week, the movie with the catchy cover won. Never sideline the intrinsic value of an eye-catching thumbnail!
Choosing the Wrong Influencers
Perhaps the most disheartening misstep I’ve seen businesses make is selecting inappropriate influencers. Relevance and credibility should be your guiding lights. No matter the follower count, if an influencer doesn’t resonate with your brand, it’s like serving fine wine at a children’s birthday party – it just doesn’t fit, right?
Sparse Monitoring and Iteration
Launching a video and influencer marketing campaign and not monitoring its performance is like driving blindfolded. Without tracking your results and making necessary adjustments, you’ll keep repeating the same mistakes, oblivious to the downfall in your SEO rankings.
Chart Your Path to Success with Envy Creative
Unfortunately, avoiding these blunders doesn’t guarantee success, but it does set a solid foundation for it. Remember, at Envy Creative, we’re more than happy to help you create captivating custom video content that captivates your audience and amplifies your SEO efforts.
Steering Clear of Blunders
Having illuminated these blunders, I’ll admit it’s a tough road to tread. As a creative director at Envy Creative, I’ve seen these blunders crop up time and time again. But here’s the silver lining: there’s always room to learn and improve.
When we know better, we do better. Correct keyword usage, an effective video sitemap, engaging thumbnails, the right influencers, and strict monitoring and iteration will not just save your video and influencer marketing campaign but take your SEO efforts to greater heights.
Your Next Step
Now, you know what to dodge. It’s time to chart that path to success and move your brand into the limelight it deserves.
Remember, our team at Envy Creative is ready to help you create that captivating custom video content that draws the right traffic and wins hearts and minds. Video and influencer marketing is an exciting journey. Let’s walk it together, steering clear of blunders and claiming the success your brand merits.
